For example, the hashtag #cleanmakeupforblackgirls has over 1 million views, and you can find plenty of videos depicting the "clean girl look" for those with acne-prone skin. Other counter-movements have emerged, too, led by those who rightfully refuse to adhere to these impossible prerequisites. Now it's called 'clean girl,' when it used to be called the 'dirty look'?"Īs a response, Latina women have taken ownership of the trend and created their own popular hashtag, #latinagirlaesthetic. "When I was a teenager, would call us dirty because you wouldn't do your hair and have it in a slick bun, ponytail, or braid with hoops. "We've been doing our hair like this all the time," user Lupita says in a TikTok video. This could not be more false, especially because Latina women have been wearing gold hoops and slicked-back hair for ages without nearly the same commercial recognition. There has also been a lack of representation, way beyond skin type: In most of the "clean girl" videos, users are white, thin, and affluent, which implies that one can only hop on the trend if they meet these insurmountable standards. Let us declare up front: You can break out or have uneven texture and still achieve glowing, dewy makeup skin concerns like acne, ruddiness, and texture do not by any means make you "dirty." First, the phrase "clean girl" can feel exclusive, as it implies a "dirty" girl on the flip side-that if you prefer heavier coverage or a full face beat, you are somehow less "clean." It doesn't exactly help that the accompanying string of videos feature users with naturally clear, hydrated skin they may only use a thin layer of tinted moisturizer because they don't typically need anything else to mask breakouts or hyperpigmentation in the first place. Since its rise in popularity, the trend has received quite a lot of pushback, and rightfully so. She didn't coin the term, but she says in the video, "You know those girls that always look clean? Their skin is always glowing, their lips are always glossed, and they never, ever look like they're wearing too much makeup?" Fast forward several months and 11 million views, and the clean girl aesthetic reached fever pitch. We can credit the TikTok buzz to content creator Lizah Beauty who posted the first viral "clean makeup" tutorial. "I'm not sure if anyone actually knows the meaning or intent behind the phrase, or if there even is one." So you can really define it however you please. "When I first heard of the trend, I actually thought that it meant replicating the dewy, glowy skin and boost of radiance one achieves after stepping out of a long, steamy shower," says makeup artist Alexandra Compton, product development manager at Credo. It conjures a specific image, but the name itself is actually pretty elusive. Throw in some slicked-back hair, gold jewelry, and a jumbo claw clip, and you've nailed it. Think tinted moisturizers and fluffy, natural brows over smoky eyes and sharp contours. Essentially, it's a natural-looking beat that focuses on dewy, glowing skin. Consider the clean girl aesthetic the next iteration of "model off-duty" or "no-makeup" makeup.
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